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Ivanovo Region continues to strengthen the position of regional manufacturers in international markets. An important step in this strategy was the expert session held on March 5 at the My Business Center, featuring Aslanbek Takhaev, a representative of Russian Export Center (REC, VEB.RF Group). The event focused not only on current financial and insurance support tools but also on the global promotion of domestic goods under the Made in Russia umbrella brand.
The central event of the meeting was the awarding of Made in Russia certificates to nine local companies. Since the beginning of 2025, 49 local companies have joined the promotion program, demonstrating growing business confidence in government image support tools. Ivanovo manufacturers have now received the right to mark their products with the bird symbol in the colors of the national tricolor. This symbol is not just a design element but official confirmation of the business's compliance with the highest standards.
The Made in Russia national brand is now an effective marketing driver. With the certificate, Ivanovo Region exporters, obtain priority access to permanent demonstration and tasting pavilions operated by Russian Export Center (REC) in China, the UAE, Türkiye, Egypt, and other friendly countries.
It's important to note that voluntary certification by Russian Export Center is based on five criteria: quality, reliability, uniqueness, eco-friendliness, and organic origin. The process for obtaining the right to use the brand is extremely simplified and fully digitalized. Exporters simply need to submit an application. The certification process itself is free and does not require any additional unnecessary checks. For foreign buyers, the presence of this mark on packaging is a signal that they get a verified and safe product, manufactured according to strict Russian standards.
As emphasized during the expert session, leveraging the Made in Russia brand allows Ivanovo companies to transit from primary export to promoting finished products with high added value. The synergy of regional support measures and REC's federal tools creates a solid foundation for local brands from Ivanovo to become recognizable and sought-after globally. Entrepreneurs can find detailed information about the program and the terms of use of the national brand on the official website of Russian Export Center.
Russian Export Center (REC, VEB.RF Group) is a government institution that supports non-resource, non-energy export. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export state-run digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK of RUSSIA, and Export School.
