REC Reported on Current Export Support Measures for Russian Retail

Export issues in the non-food market were discussed at the Growth Resources. Retail and Manufacturing Industry Trade Forum. During the plenary discussion, Household Goods: The Multi-Format Retail Landscape and Diversification Through the Development of Related Segments, participants assessed the current state of the industry, discussed analytical issues and trends in the home improvement and home improvement market, the dynamics of non-food retail regionally, and the prospects for the development of Russian retail in the international market. Maxim Chapov, Director of Export Support for Construction Materials, Light Industry, and Consumer Goods, Russian Export Center (REC, VEB.RF Group), spoke about REC's financial products and non-financial services available to representatives of the consumer goods industry. The speaker focused on the events and development of a network of national stores as part of a comprehensive program to promote Russian products abroad under the Made in Russia national brand. Considering the international expansion of Russian retail, he also discussed opportunities to protect investments from political risks associated with economic activity in a foreign country through Russian Agency for Export Credit and Investment Insurance (EXIAR) (part of the REC Group). The event was also attended by representatives of the Russian Ministry of Industry and Trade, the Union of Independent Chains of Russia, the Russian Hotel Association, the Association of Digital Platforms (ADP), and executives and top managers of manufacturing companies, retailers, and marketplaces such as Lemana PRO, M.Video, Domovaya, L'Etoile, and RWB (United Company Wildberries & Russ). Furthermore, the founder and CEO of DecorStyleGlass shared examples of successful practices in promoting domestic non-food products abroad and collaborating with Russian Export Center Group. Russian Export Center provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including as part of the International Cooperation and Export national project. Most services offered by the REC Group are available online on My Export digital platform. REC is responsible for the primary functions of supporting and implementing the Made in Russia program. The REC Group includes the Russian Agency for Export Credit and Investment Insurance (EXIAR), EXIMBANK of RUSSIA, and the Export School.