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Russian Export Center (REC, VEB.RF Group) has completed work to standardize the visual use of the Made in Russia national brand and notified all participants in the state program of the updated logo and corporate identity. This decision is aimed at creating a cohesive, clearly visible image of the national brand in Russia and abroad.
The unification of identity has become part of Russian Export Center's systematic efforts to develop the Made in Russia brand as a unified symbol of quality, trust, and proven business reputation for Russian manufacturers and service providers. This unified standard eliminates inconsistencies in the use of the logo and visual elements, ensures consistency in communications, and enhances brand recognition across all markets of presence.
The Made in Russia national brand is used in export, communications, and marketing activities, including international exhibitions, business missions, festivals, digital channels, and retail spaces. A unified visual language helps establish consistent brand positioning regardless of the channel, format, or country of promotion.
The updated corporate identity maintains the continuity of key brand elements and is adapted to modern communications requirements. It is versatile and suitable for both digital platforms and offline materials and international formats.
"For a national brand, consistent use is crucial. We're not changing its essence, we're strengthening its manageability and consistency of perception. This increases partner trust and the consistency of all communications under the Made in Russia brand. We engaged the expertise of Depot agency to ensure the highest quality implementation and consistent application of brand standards across all platforms and media," Nadezhda Burakova, Marketing Director, Russian Export Center .
The updated brand book sets out uniform rules for the use of logos and corporate identity elements and is recommended for use by all participants in the Made in Russia program.
A unified visual standard for the Made in Russia national brand will serve as the foundation for the further promotion of Russian goods and services, ensuring stable, recognizable, and unambiguous brand positioning in international and domestic markets.
To download the brand book, please follow the link.
